Thursday March 4, 2021

Change bike gears with your mind on the Prius bike

FoxNewsIn 2011, Toyota commissioned the high-tech marketing firm Deeplocal to create an unusual Prius campaign. The firm came up with a mind-controlled bike. As Deeplocal’s senior creative engineer, Patrick Miller was responsible for developing the wireless helmet system that brought brain waves to bike gears. Parlee Cycles, a company that makes carbon-fiber racing bicycles, crafted the bike’s frame. They finished the project, called the Prius Project Concept Bike, in July 2011 and on March 9, 2012, showed it at the South by Southwest music, film and interactive conference.

Posted by at March 12, 2012
Filed in category: Business, Cool, Interesting,

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