Corporation.
Doublemint Twins Are Back
And Wrigley hopes to double your pleasure
CHICAGO--(BUSINESS WIRE)--March 11, 2005-- Wrigley Company announced the return of the beloved 1960s-era Doublemint Twins in a new national advertising campaign.
The Doublemint Twins are a memorable advertising icon from a more innocent time. In the new campaign the pair move through the fast, loud, and stressful world of today, reminding consumers that, in our increasingly intense times, Wrigley continues to offer a pair of classic gums that deliver simple pleasures and mild mint flavors.
The new campaign, unveiled today at Wrigley's annual shareholders' meeting, is the company's biggest investment in the Wrigley's Spearmint and Doublemint brands since they were introduced in 1893 and 1914, respectively.
The advertising, created by BBDO Chicago, Wrigley's long-time agency, features a set of Doublemint Twins singing "Whatever happened to simple fun?" as they peddle their tandem bike past helmeted skateboarders whipping through the air, a "power yoga" class of sweating contortionists, a traffic jam filled with exasperated motorists, an extreme motocross competition, and more.
"This co-marketing effort capitalizes on the strengths and common attributes of the two brands, yet allows each to retain its distinct personality," says Ralph Scozzafava, vice president and managing director, Wrigley. "The Doublemint Twins are remembered fondly by consumers, and are the perfect vehicle for pairing two brands that are all about simple pleasures."
Added Marty Orzio, chief creative officer at BBDO Chicago, "The new campaign makes one of advertising's most enduring icons even more relevant and brings new energy to these two famous brands."
Calling All Twins!
In fact, consumers will have the chance starting today to be cast in a future Wrigley's Spearmint and Doublemint ad: Twins--identical, fraternal, uncanny look-alikes, even people who resemble their pets--can participate in a casting call via the Web at twinscastingcall.com or at live casting events in New York's Times Square Studios on April 19 and Chicago's Michigan Plaza on April 26.
Consumers can share in the fun by playing casting director and voting for their favorite twins online. Wrigley and a panel of select judges will choose one eventual winning pair, who will receive $10,000 and a chance to be in a future Wrigley's Spearmint-Doublemint ad.
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